The
Current Media Landscape / 182
millions / media clutter / core brand / differentiation / attention
economy
At
one time mono-medial
advertising was
enough. To brand, to market and to sell. Media channels are
proliferating, and proliferation leads to clutter.
The media fog
grows thicker, and the penetration effect of the individual
website/Core Brand diminishes rapidly as the total number of sites
increases
every day. In
2000, OCLC estimated that the Web consisted
of 7 million unique websites. According to Netcraft, the total
number of websites has now
exceeded 182 millions - that's a 2.600% increase!
According to Netcraft,
the number of websites nearly doubled from February to December 2008.
In order to break through this clutter and get the attention of the
audience, organizations and businesses are forced to differentiate and
position
themselves in new and creative ways.Battle & Bounce offers
contextual brand support based on creative and relevant content that is
strategically
constructed to satisfy human beings as well as machines. Our approach
enables us to deliver intelligent
traffic that converts and builds brand
awareness at the same time.
Battle
& Bounce /
Creative Brand Positioning / info[_at_]
battleandbounce.com / (+45) 4061 3211 / (+45) 3210 0207
